I'm using Selectmailer regularly to send info to our members, it's far easier than when I used to try to send them out in groups via Freeserve and even then it was always very hit and miss as to whether they arrived. The Selectmailer Newsletter also looks much more professional when members receive the updates from us.
If we want feedback from our members it works much better than our printed newsletter which we still do twice a year as not everyone is on email. For example we put an article in our autumn newsletter about on line booking asking for feedback from members and we got 2 replies. When we sent out the same info once we got Selectmailer we got 38 replies as it's much easier for members to click the reply button than pick up the telephone or write a letter.
The spying capabilities, sorry I mean the campaign reports it generates are really useful and provide a good insight into how interesting, or not, the email and links are to the people who are reading it.
I haven't found anything that needs to be improved. If you ever need a recommendation for it you know who to ask.
KAREN WALTON
Keswick Tourism Assocation