The figures in my reports are not 100% accurate, why? Posted in Questions/Answers by Mark Walker

In order for our system to report if a user has opened your email it requires a tiny image which, we embed in every email, to be loaded.

Some users have images turned off by default so unless they click on a link we do not actually know that they have opened your newsletter.

So, whilst your figures are accurate they can never be spot on due to the technicalities of the different email software out there.